Email is a great way to get information to your customers. In this world of privacy concerns and flooded in boxes, how can you get your customers to join your mailing list?
Here are four tips to get your customers to join your list:
- Dangle a Carrot – Give your customers a good reason to join your list. Offer a coupon, special offer, or extra benefit for those who join your list.
- Make It Easy To Join – Joining your list can not be a difficult process. Use a form on your web site to collect email addresses for your opt-in mailing list.
- Provide A Sample – Show your customers what you will send them. Tell them how often it will come.
- No Commitment - Let them know that they have the power to unsubscribe at any time.
Now, how will you accomplish all of these things?
Certainly you can come up with a carrot to dangle, but the other three you may need some help with.
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